![]() ![]() Feeney said the cash has opened up new opportunities already. Katie Feeney, 18, a high school senior in Olney, Md., said she has earned over $1 million from Snapchat in the past two months by posting unboxing videos and funny content (in one clip, she spins on a hoverboard while seamlessly appearing in new outfits). But the payouts are already transforming the trajectory of many young people’s lives. Meme accounts and viral aggregators are already trying to manipulate the feature by uploading videos ripped from YouTube and TikTok. ![]() “You don’t have to ask to be paid, you don’t have to join any program, you just post a video and if it does well you get paid,” said Dax Newman, 19, a ceramist in San Diego who has made about $30,000 on Snapchat. And when videos go viral, the creator makes money, even if they are not influencers. The primary difference on Spotlight is the absence of public like counts or comments. The same things that are popular on TikTok are popular on Spotlight: dancing videos, prank videos, challenges and tutorials. Similar to TikTok and other TikTok-inspired apps and features including Instagram Reels, Spotlight is a stream of endlessly updating content (or, more precisely, an algorithmically curated feed of vertical videos). With Spotlight, Snapchat aims to change that. In 2017, the company began verifying creators with large followings as well as celebrities, displaying their public Stories in the app’s media portal called Discover, but the platform wasn’t designed to source and display viral content to the masses. For years, the company focused on being a messaging platform, and offered internet talent no way to earn money or grow their followings. Snapchat hasn’t always been fertile ground for social media creators. (The company said it determines payment amounts based on unique video views and proprietary internal metrics.) “It was a big surprise that you can get money posting a video of something totally random,” she said. Romo learned that her video was so popular that it had earned her about half a million dollars. When she noticed the new Spotlight feature on Thanksgiving, she decided to upload a video of her sister deep frying a turkey. She doesn’t consider herself a social media influencer, but has enjoyed sending messages to friends on Snapchat for years. A Million Dollars a DayĪndrea Romo, 27, earns $12.50 an hour as a merchandise associate at Lowe’s in Albuquerque. (The company did not specify an end date for distributing this much money per day.) Many of these new Snapchat tycoons are famous TikTok stars and Gen Z influencers, but average users are also striking internet gold after their videos go viral. The company debuted Spotlight in November and is “distributing over $1 million USD every day to Snapchatters,” a spokesperson said. ![]() Casey is one of thousands of people around the world now amassing small fortunes through Snapchat. ![]()
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